Key Takeaways

B2B content writing involves a strategic blend of art and science, catering to businesses selling to other businesses. Unlike B2C, it requires a deep understanding of industry nuances, buyer personas, and the B2B buyer journey.
It spans various formats, including blog posts, white papers, webinars, and more, tailored for industries such as technology, healthcare, finance, and marketing. Each format serves distinct purposes, from lead generation to customer retention.
The primary purpose of B2B writing is to aid businesses in achieving marketing and sales objectives. It goes beyond selling, focusing on problem-solving and providing value, contributing to reputation building, visibility, engagement, conversion, and customer retention.
B2B writing differs significantly from B2C in terms of audience, purpose, tone, style, and format. While B2B emphasizes education and persuasion, B2C leans towards entertainment and inspiration. Understanding these distinctions is crucial for effective content creation.
Effective B2B writing can positively influence various aspects of a business, including reputation, visibility, engagement, conversion, retention, and revenue. It establishes businesses as thought leaders, differentiates them from competitors, and fosters long-term relationships with customers.

B2B content writing is the art and science of creating engaging, informative, and persuasive content for businesses that sell to other businesses. B2B content writing is different from B2C content writing, which targets consumers directly. B2B content writing requires a deeper understanding of the industry, the buyer persona, the buyer journey, and the value proposition of the product or service.

What Is B2B Writing?

B2B writing is the process of creating content for businesses that sell to other businesses. B2B writing can be used for various purposes, such as:

Educating potential and existing customers about the industry, the problem, the solution, and the benefits of the product or service
Generating leads and nurturing prospects through the sales funnel
Building trust and credibility with the target audience
Establishing thought leadership and authority in the niche
Increasing brand awareness and visibility
Driving traffic and conversions to the website or landing page
Enhancing customer loyalty and retention
Providing customer support and feedback

B2B writing can be done in various formats, such as:

Blog posts and articles
E-books and white papers
Case studies and testimonials
Webinars and podcasts
Infographics and videos
Newsletters and email campaigns
Social media posts and ads
Landing pages and sales pages
Brochures and flyers
Press releases and reports

B2B writing can be done for various industries, such as:

Technology and software
Healthcare and pharmaceuticals
Manufacturing and engineering
Education and e-learning
Finance and banking
Consulting and professional services
Marketing and advertising
And many more

B2B writing is not easy. It requires a lot of research, analysis, creativity, and skill. B2B writing also requires a clear understanding of the audience, the goals, the tone, and the style of the content.

The Purpose of B2B Writing

The main purpose of B2B writing is to help businesses achieve their marketing and sales objectives. B2B writing can help businesses:

Attract and engage the right prospects
Educate and inform the decision-makers
Persuade and influence the buyers
Convert and close the deals
Retain and delight the customers

B2B writing can also help businesses:

Showcase their expertise and value proposition
Differentiate themselves from the competition
Build long-term relationships with the clients
Increase customer satisfaction and loyalty
Generate referrals and word-of-mouth
Grow their revenue and profitability

B2B writing is not just about selling. It is about solving. It is about providing value and solutions to the customers’ pain points and challenges. It is about helping the customers achieve their goals and aspirations.

Why B2B Writing Matters

B2B writing matters because it can make or break the success of a business. B2B writing can have a significant impact on the following aspects of a business:

Reputation: B2B writing can help a business establish a positive and professional image in the market. B2B writing can also help a business demonstrate its credibility and trustworthiness. B2B writing can also help a business avoid negative publicity and reputation damage.
Visibility: B2B writing can help a business increase its online presence and visibility. B2B writing can help a business rank higher on search engines, attract more organic traffic, and reach more potential customers. B2B writing can also help a business leverage social media platforms, online communities, and influencer networks to amplify its reach and exposure.
Engagement: B2B writing can help a business capture and retain the attention of the target audience. B2B writing can help a business create content that is relevant, valuable, and interesting to the readers. B2B writing can also help a business create content that is interactive, conversational, and personalized to the readers.
Conversion: B2B writing can help a business turn prospects into customers. B2B writing can help a business create content that is persuasive, compelling, and action-oriented. B2B writing can also help a business create content that is clear, concise, and easy to understand. B2B writing can also help a business create content that is optimized for conversions, such as landing pages, sales pages, and call-to-actions.
Retention: B2B writing can help a business keep customers happy and loyal. B2B writing can help a business create content that is helpful, supportive, and responsive to the customers’ needs and feedback. B2B writing can also help a business create content that is engaging, entertaining, and rewarding to the customers. B2B writing can also help a business create content that is consistent, timely, and relevant to the customers.

B2B writing matters because it can help a business achieve its goals and grow its business. B2B writing can also help a business create a competitive edge and a loyal customer base.

B2B vs. B2C Writing

B2B writing and B2C writing are both forms of content writing, but they have some key differences. B2B writing and B2C writing differ in terms of:

Audience: B2B writing targets businesses, while B2C writing targets consumers. B2B writing addresses multiple decision-makers, while B2C writing addresses individual buyers. B2B writing focuses on rational and logical appeals, while B2C writing focuses on emotional and personal appeals.
Purpose: B2B writing aims to educate and persuade, while B2C writing aims to entertain and inspire. B2B writing emphasizes the features and benefits of the product or service, while B2C writing emphasizes the experience and lifestyle of the product or service. B2B writing highlights the value and ROI of the product or service, while B2C writing highlights the brand and identity of the product or service.
Tone: B2B writing is more formal and professional, while B2C writing is more casual and friendly. B2B writing uses more technical and industry-specific terms, while B2C writing uses more simple and common words. B2B writing is more authoritative and informative, while B2C writing is more creative and expressive.
Style: B2B writing is more structured and organized, while B2C writing is more flexible and dynamic. B2B writing uses more headings, subheadings, bullet points, and lists, while B2C writing uses more stories, anecdotes, and examples. B2B writing is more concise and direct, while B2C writing is more descriptive and elaborate.
Format: B2B writing is more long-form and in-depth, while B2C writing is more short-form and snappy. B2B writing uses more text-based and data-driven formats, such as e-books, white papers, case studies, and reports, while B2C writing uses more visual and multimedia formats, such as infographics, videos, podcasts, and social media posts.

B2B writing and B2C writing are not mutually exclusive. They can both learn from each other and adopt some of the best practices and techniques from each other. For example, B2B writing can benefit from using more storytelling, humor, and emotion, while B2C writing can benefit from using more facts, statistics, and testimonials.

Impact of Effective B2B Writing

Effective B2B writing can have a positive impact on the business and the customers. Effective B2B writing can:

Increase the awareness and interest of the target audience
Generate more leads and prospects for the business
Nurture and qualify the leads and prospects through the sales funnel
Convert more leads and prospects into customers
Increase the satisfaction and loyalty of the customers
Reduce the churn and attrition of the customers
Increase the referrals and advocacy of the customers
Increase the revenue and profitability of the business

Effective B2B writing can also:

Enhance the reputation and credibility of the business
Differentiate the business from the competition
Establish the business as a thought leader and authority in the industry
Build long-term relationships and trust with the customers
Improve the customer service and support of the business
Optimize the SEO and ranking of the business website
Increase the traffic and engagement of the business website
Optimize the conversion and retention of the business website

Effective B2B writing can make a difference in the success of a business. Effective B2B writing can help a business achieve its goals and grow its business.

10 B2B Writing Types

Blog posts and articles: Blog posts and articles are one of the most popular and versatile types of B2B writing. They can be used to educate, inform, entertain, and persuade the readers on various topics related to the industry, the problem, the solution, and the benefits of the product or service. Blog posts and articles can also help improve the SEO and ranking of the website, drive more traffic and engagement, and generate more leads and conversions. Blog posts and articles can range from 500 to 2000 words, depending on the purpose, the audience, and the format. Blog posts and articles should have a catchy headline, a captivating introduction, a clear and logical body, and a strong conclusion. Blog posts and articles should also use subheadings, bullet points, lists, images, and links to make the content more readable and scannable.
E-books and white papers: E-books and white papers are long-form and in-depth types of B2B writing. They can be used to provide authoritative and comprehensive information on a specific topic, issue, or problem that the target audience is facing or interested in. E-books and white papers can also help establish thought leadership and credibility, build trust and rapport, and generate high-quality leads and prospects. E-books and white papers can range from 3000 to 10000 words, depending on the scope, the depth, and the format. E-books and white papers should have a compelling title, a concise summary, a detailed table of contents, an engaging introduction, a thorough and well-researched body, and a convincing conclusion. E-books and white papers should also use charts, graphs, tables, diagrams, and case studies to support the arguments and data.
Case studies and testimonials: Case studies and testimonials are persuasive and powerful types of B2B writing. They can be used to showcase the success stories and the results of the customers who have used the product or service. Case studies and testimonials can also help demonstrate the value and the ROI of the product or service, differentiate the product or service from the competition, and influence the buying decision of the prospects. Case studies and testimonials can range from 500 to 1500 words, depending on the complexity, the length, and the format. Case studies and testimonials should have a catchy title, a brief overview, a clear problem statement, a detailed solution description, a quantifiable outcome, and a strong call-to-action. Case studies and testimonials should also use quotes, images, videos, and logos to add credibility and authenticity.
Webinars and podcasts: Webinars and podcasts are interactive and engaging types of B2B writing. They can be used to deliver live or recorded audio or video content to the target audience on various topics related to the industry, the problem, the solution, and the benefits of the product or service. Webinars and podcasts can also help attract and retain the attention of the audience, provide value and education, and generate leads and conversions. Webinars and podcasts can range from 15 to 60 minutes, depending on the purpose, the audience, and the format. Webinars and podcasts should have a catchy title, a clear agenda, a captivating introduction, a clear and logical body, and a strong conclusion. Webinars and podcasts should also use slides, polls, quizzes, Q&A, and chat to make the content more interactive and dynamic.
Infographics and videos: Infographics and videos are visual and multimedia types of B2B writing. They can be used to present complex or large amounts of information in a simple and appealing way to the target audience. Infographics and videos can also help improve the SEO and ranking of the website, drive more traffic and engagement, and generate more leads and conversions. Infographics and videos can range from 1 to 10 minutes, depending on the purpose, the audience, and the format. Infographics and videos should have a catchy title, a clear and concise message, a simple and attractive design, and a strong call-to-action. Infographics and videos should also use colors, fonts, icons, images, animations, and sounds to make the content more attractive and memorable.
Newsletters and email campaigns: Newsletters and email campaigns are personalized and direct types of B2B writing. They can be used to communicate with the target audience on a regular or occasional basis, providing them with valuable and relevant information, updates, offers, and invitations. Newsletters and email campaigns can also help build and maintain relationships with the audience, increase brand awareness and loyalty, and drive more traffic and conversions to the website or landing page. Newsletters and email campaigns can range from 100 to 500 words, depending on the purpose, the audience, and the format. Newsletters and email campaigns should have a catchy subject line, a friendly greeting, a clear and concise body, and a strong call-to-action. Newsletters and email campaigns should also use personalization, segmentation, and automation to make the content more relevant and effective.
Social media posts and ads: Social media posts and ads are viral and influential types of B2B writing. They can be used to share and promote the content, the product, or the service of the business on various social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. Social media posts and ads can also help increase the reach and exposure of the business, attract and engage the audience, and generate leads and conversions. Social media posts and ads can range from 10 to 200 words, depending on the platform, the purpose, the audience, and the format. Social media posts and ads should have a catchy headline, a clear and compelling message, a relevant and appealing image or video, and a strong call-to-action. Social media posts and ads should also use hashtags, keywords, tags, and mentions to optimize the visibility and engagement of the content.
Landing pages and sales pages: Landing pages and sales pages are conversion-focused and action-oriented types of B2B writing. They can be used to persuade and motivate the visitors of the website or the landing page to take a specific action, such as downloading an e-book, signing up for a webinar, requesting a demo, or buying a product or service. Landing pages and sales pages can also help optimize the conversion and retention rate of the website or the landing page, increase the revenue and profitability of the business, and reduce the bounce and exit rate of the visitors. Landing pages and sales pages can range from 500 to 2000 words, depending on the purpose, the audience, and the format. Landing pages and sales pages should have a catchy headline, a captivating subheadline, a clear and unique value proposition, a compelling and persuasive body, a relevant and attractive image or video, a strong and clear call-to-action, and a convincing and credible testimonial or social proof.
Brochures and flyers: Brochures and flyers are print and offline types of B2B writing. They can be used to distribute and display the content, the product, or the service of the business in various physical locations, such as trade shows, events, conferences, offices, and stores. Brochures and flyers can also help increase the awareness and interest of the potential and existing customers, provide a quick and easy overview of the product or service, and generate leads and conversions. Brochures and flyers can range from 100 to 1000 words, depending on the purpose, the audience, and the format. Brochures and flyers should have a catchy title, a clear and concise message, a simple and attractive design, and a strong call-to-action. Brochures and flyers should also use colors, fonts, icons, images, and logos to make the content more appealing and memorable.
Press releases and reports: Press releases and reports are formal and official types of B2B writing. They can be used to announce and share the news, the achievements, the events, or the research of the business with the media, the industry, the customers, and the public. Press releases and reports can also help enhance the reputation and credibility of the business, generate positive publicity and coverage, and attract new opportunities and partnerships. Press releases and reports can range from 300 to 3000 words, depending on the purpose, the audience, and the format. Press releases and reports should have a catchy headline, a clear and concise summary, a detailed and factual body, and a strong and informative conclusion. Press releases and reports should also use quotes, images, videos, and links to add credibility and authenticity.

B2B Content Writing: How to Create Engaging and Effective Content for Your Business Audience

B2B content writing is the art and science of creating content that appeals to other businesses and professionals. Unlike B2C content writing, which targets consumers and end-users, B2B content writing aims to educate, inform, persuade, and build trust with decision-makers and influencers in your industry.

B2B content writing can take many forms, such as blog posts, white papers, case studies, ebooks, webinars, newsletters, infographics, podcasts, videos, and more. The type and format of content you choose depends on your goals, audience, and stage of the buyer’s journey.

But why is B2B content writing important? And how can you write B2B content that stands out from the crowd and delivers results? In this article, we will explore the benefits, best practices, techniques, metrics, and tools of B2B content writing. We will also share some insights from B2C content writing that can help you improve your B2B content writing skills.

The Benefits of B2B Writing

B2B content writing can offer many benefits for your business, such as:

Generating leads and sales: B2B content writing can help you attract, nurture, and convert prospects into customers. By providing valuable and relevant information, you can demonstrate your expertise, authority, and credibility in your field. You can also showcase your products or services, address pain points and objections, and persuade your audience to take action.
Building relationships and loyalty: B2B content writing can help you establish and maintain long-term relationships with your customers and partners. By providing consistent and useful content, you can keep your audience engaged, informed, and satisfied. You can also foster loyalty and advocacy by showing appreciation, soliciting feedback, and offering incentives.
Increasing brand awareness and reputation: B2B content writing can help you increase your visibility and recognition in your industry. By creating and distributing high-quality and original content, you can enhance your brand image and reputation. You can also reach new audiences, expand your network, and create opportunities for collaboration and referrals.
Improving SEO and traffic: B2B content writing can help you improve your search engine optimization (SEO) and drive more organic traffic to your website. By optimizing your content for keywords, topics, and user intent, you can rank higher on search engine results pages (SERPs) and attract more qualified visitors. You can also boost your SEO by earning backlinks, social shares, and mentions from other reputable sources.

B2B Writing Best Practices and Techniques

B2B content writing can be challenging, especially in a competitive and dynamic market. To write B2B content that works, you need to follow some best practices and techniques, such as:

Know your audience: The first and most important step in B2B content writing is to know your audience. You need to understand who they are, what they need, what they want, what they expect, and how they behave. You can use tools like buyer personas, customer journey maps, surveys, interviews, and analytics to gain insights into your audience. You can also segment your audience based on criteria like industry, company size, job role, location, and more.
Define your goals and strategy: The second step in B2B content writing is to define your goals and strategy. You need to know what you want to achieve, how you will measure it, and how you will execute it. You can use tools like SMART goals, content marketing strategy, content calendar, and editorial guidelines to plan and organize your content. You can also align your content with your business objectives, marketing funnel, and sales cycle.
Research your topic and keywords: The third step in B2B content writing is to research your topic and keywords. You need to know what your audience is searching for, what questions they have, what problems they face, and what solutions they seek. You can use tools like keyword research, competitor analysis, content gap analysis, and topic clusters to find and validate your topic and keywords. You can also use tools like Google Trends, Quora, Reddit, and social media to discover trending and popular topics and keywords.
Write your content: The fourth step in B2B content writing is to write your content. You need to write content that is clear, concise, compelling, and credible. You can use tools like outlines, headlines, subheadings, introductions, conclusions, and calls to action to structure and format your content. You can also use tools like grammar checkers, readability scores, plagiarism checkers, and tone analyzers to improve your writing quality and style.
Optimize your content: The fifth step in B2B content writing is to optimize your content. You need to optimize your content for SEO, user experience, and conversion. You can use tools like meta tags, title tags, headings, images, links, and keywords to optimize your content for SEO. You can also use tools like design, layout, colors, fonts, and multimedia to optimize your content for user experience. You can also use tools like copywriting, persuasion, emotion, and urgency to optimize your content for conversion.
Promote your content: The sixth and final step in B2B content writing is to promote your content. You need to promote your content to reach and engage your audience. You can use tools like email marketing, social media marketing, influencer marketing, content syndication, and paid advertising to promote your content. You can also use tools like landing pages, lead magnets, forms, and pop-ups to capture and nurture your leads.

How to Write Optimized B2B Content

B2B content writing is not a one-size-fits-all approach. Depending on the type and format of content you choose, you need to adapt your writing accordingly. Here are some tips on how to write optimized B2B content for some of the most common types and formats:

Blog posts: Blog posts are one of the most popular and versatile types of B2B content. They can help you educate, inform, entertain, and inspire your audience. To write optimized B2B blog posts, you should:
- Choose a relevant and catchy headline that captures attention and curiosity.
- Write a captivating introduction that hooks the reader and summarizes the main points.
- Use subheadings, bullet points, lists, and short paragraphs to break up the text and improve readability.
- Include relevant and credible data, statistics, facts, quotes, and examples to support your arguments and claims.
- Use images, videos, charts, graphs, and other visual elements to illustrate and enhance your message.
- Add internal and external links to provide additional information and resources.
- Write a clear and strong conclusion that reinforces the main points and provides a takeaway.
- Include a call to action that encourages the reader to take the next step, such as downloading a lead magnet, signing up for a newsletter, or contacting you.
White papers: White papers are one of the most authoritative and persuasive types of B2B content. They can help you showcase your expertise, thought leadership, and solutions. To write optimized B2B white papers, you should:
- Choose a specific and compelling topic that addresses a common challenge or opportunity in your industry.
- Write a descriptive and informative title that summarizes the main idea and value proposition of your white paper.
- Write an executive summary that highlights the key points, benefits, and recommendations of your white paper.
- Use headings, subheadings, sections, and chapters to organize your white paper and guide the reader.
- Include relevant and credible data, statistics, facts, quotes, and examples to support your arguments and claims.
- Use charts, graphs, tables, and other visual elements to present and analyze your data and findings.
- Add internal and external links to provide additional information and resources.
- Write a clear and strong conclusion that reinforces the main points and provides a takeaway.
- Include a call to action that encourages the reader to take the next step, such as requesting a demo, scheduling a consultation, or buying your product or service.
Case studies: Case studies are one of the most effective and convincing types of B2B content. They can help you demonstrate your success stories, customer testimonials, and results. To write optimized B2B case studies, you should:
- Choose a relevant and successful customer story that showcases your product or service in action.
- Write a catchy and descriptive title that summarizes the main problem, solution, and outcome of your case study.
- Write a captivating introduction that introduces the customer, the challenge, and the goal of your case study.
- Use headings, subheadings, sections, and chapters to organize your case study and guide the reader.
- Include relevant and credible data, statistics, facts, quotes, and examples to support your arguments and claims.
- Use images, videos, screenshots, and other visual elements to illustrate and enhance your message.
- Add internal and external links to provide additional information and resources.
- Write a clear and strong conclusion that reinforces the main points and provides a takeaway.
- Include a call to action that encourages the reader to take the next step, such as requesting a quote, downloading a brochure, or contacting you.

B2B Writing Metrics to Measure

B2B content writing is not only about creating content, but also about measuring its performance and impact. You need to track and analyze various metrics to evaluate the effectiveness and efficiency of your content. Some of the most common and important B2B writing metrics to measure are:

Traffic: Traffic is the number of visitors who come to your website or landing page through your content. Traffic can indicate the reach and popularity of your content, as well as the quality and relevance of your SEO. You can use tools like Google Analytics, Bing Webmaster Tools, and SEMrush to measure your traffic and its sources, channels, and behavior.

Engagement: Engagement is the number of interactions that your visitors have with your content. Engagement can indicate the interest and satisfaction of your audience, as well as the value and usefulness of your content. You can use tools like social media analytics, email marketing analytics, and content marketing analytics to measure your engagement and its indicators, such as likes, comments, shares, views, clicks, opens, and time spent.

Conversion: Conversion is the number of visitors who take the desired action after consuming your content. Conversion can indicate the effectiveness and persuasiveness of your content, as well as the alignment and clarity of your call to action. You can use tools like Google Analytics, HubSpot, and Unbounce to measure your conversion and its rates, ratios, and costs.

Retention: Retention is the number of visitors who come back to your website or landing page after consuming your content. Retention can indicate the loyalty and advocacy of your audience, as well as the consistency and quality of your content. You can use tools like Google Analytics, HubSpot, and Mailchimp to measure your retention and its frequency, duration, and churn.

Revenue: Revenue is the amount of money that you generate from your content. Revenue can indicate the profitability and return on investment (ROI) of your content, as well as the impact and influence of your content on your business goals. You can use tools like Google Analytics, HubSpot, and Salesforce to measure your revenue and its sources, attribution, and lifetime value.

Boost Your B2B Writing with CRONGENIX

Crongenix is a powerful and innovative tool that can help you boost your B2B writing skills and results. CRONGENIX is a content generation engine that uses artificial intelligence (AI) and natural language processing (NLP) to create high-quality and original content for any topic, keyword, or industry.

We can help you write optimized B2B content for various types and formats, such as blog posts, white papers, case studies, ebooks, webinars, newsletters, infographics, podcasts, videos, and more. CRONGENIX can also help you optimize your content for SEO, user experience, and conversion.

If you want to boost your B2B writing with Crongenix, you can get a free consultation today and get access to unlimited content generation, optimization,

WHAT B2B AND B2C WRITERS CAN LEARN FROM EACH OTHER

B2B and B2C content writing are often seen as two different and distinct fields, with different audiences, goals, and strategies. However, B2B and B2C content writing are not mutually exclusive, and they can actually learn a lot from each other. Here are some of the things that B2B and B2C writers can learn from each other:

B2B writers can learn from B2C writers how to:
- Write with emotion and personality: B2C writers are experts at writing with emotion and personality, to connect and resonate with their audience. B2B writers can learn from B2C writers how to use emotion and personality to humanize their brand, build trust, and inspire action.
- Write with creativity and originality: B2C writers are experts at writing with creativity and originality, to stand out and differentiate from their competitors. B2B writers can learn from B2C writers how to use creativity and originality to capture attention, spark curiosity, and demonstrate value.
- Write with simplicity and clarity: B2C writers are experts at writing with simplicity and clarity, to communicate and educate their audience. B2B writers can learn from B2C writers how to use simplicity and clarity to avoid jargon, confusion, and boredom.
B2C writers can learn from B2B writers how to:
- Write with data and evidence: B2B writers are experts at writing with data and evidence, to support and validate their arguments and claims. B2C writers can learn from B2B writers how to use data and evidence to enhance credibility, authority, and trust.
- Write with structure and logic: B2B writers are experts at writing with structure and logic, to organize and guide their audience. B2C writers can learn from B2B writers how to use structure and logic to improve readability, flow, and persuasion.
- Write with value and benefit: B2B writers are experts at writing with value and benefit, to address and solve their audience’s pain points and needs. B2C writers can learn from B2B writers how to use value and benefit to motivate, influence, and convert their audience.

FAQs

Here are some of the frequently asked questions (FAQs) about B2B content writing:

What is B2B content writing?

B2B content writing is the art and science of creating content that appeals to other businesses and professionals.

Why is B2B content writing important?

B2B content writing is important because it can help you generate leads and sales, build relationships and loyalty, increase brand awareness and reputation, and improve SEO and traffic.

How to write B2B content?

To write B2B content, you need to follow some best practices and techniques, such as knowing your audience, defining your goals and strategy, researching your topic and keywords, writing your content, optimizing your content, and promoting your content.

What are the types and formats of B2B content?

B2B content can take many forms, such as blog posts, white papers, case studies, ebooks, webinars, newsletters, infographics, podcasts, videos, and more.

What are the metrics to measure B2B content?

B2B content can be measured by various metrics, such as traffic, engagement, conversion, retention, and revenue.

B2B Content Writing: A Complete Guide